INNOVATIONS AT DECODED FASHION

The future of fashion lies in the spirits of those who dreams and fights for their achievements. That´s what we felt on DECODED FASHION. An event where brand and technology merge together to find the better way to achieve their goals.Clearly the trends of creating better interfaces to portable devices, an emotional design to make the brand are now actual challenges. The public right now are the millennials, the fast paced new generation who is looking an identity. The goal of fashion brands is to offer that image for the named internet generation.Decoded Fashion creates events and curated discussions that accelerate innovation at the intersection of fashion and retail. They connect leaders in Fashion & Retail with the best new technology emerging from new startups and established companies from around the world. Their goal is to foster creative partnerships between Startups, Fashion Designers, Retailers and Media professionals(Decoded Fashion, 2014).