VIRTUAL DRESSING ROOMS WITH CISCO STYLESEE

Women are always looking ways to save time and effort. The stores are looking more ways to be interactive with their customers. The experiences of shopping in the future will change giving space to more rewarding experiences to customers.More about Stylesee of CISCO.As e-commerce matures and people become more comfortable shopping with their mobiledevices, retailers are searching for new ways to revitalize their stores and reposition them as thestrategic assets they should be. The Cisco Internet Business Solutions Group (IBSG) believesmashops—solutions that bring together the virtual and physical worlds in the storeenvironment—will be instrumental in helping retailers lead this change(CISCO 2013).One of the most promising new concepts is Cisco StyleMeTM (see Figure 1), which givescustomers a fun and interactive way to “try on” clothing and accessories virtually. Cisco StyleMeconsists of a life-sized mirror that overlays the customer’s image with pictures of clothing theyselect using gesture- and touch-based interfaces. It enables shoppers to quickly create outfitsby mixing and matching a wide range of garments from the retailer’s in-store and onlineinventory. Cisco StyleMe also adds value by providing customers with expert fashion adviceand allowing them to receive feedback about their choices through social media andmessaging(CISCO 2013).