NEW FRONTIERS WITH HUGO BOSS

Hugo Boss is the brand that exudes good taste without losing the practical use. We can see their stores in the main cities in the world. Many men, includes me, wear this brand with pride.The fascinating scenery of the Moroccan desert was the backdrop for the new HUGO spring/summer 2015 campaign.Never-ending horizons, clear colors and lines – there couldn’t have been a more suitable surrounding to stage the new avant-garde looks of HUGO. As for the previous two campaigns, HUGO BOSS engaged the Belgian photographer and video artist Pierre Debusschere for the shoot. His genius is mainly to create novel effects using innovative techniques, and therefore continuously challenging the usual way of seeing. For this shoot, the photo artist placed a silver parachute at the set to support his futuristic central theme and later on doused the motives in interesting shades of red and blue during the editing process.