PARKOUR MOVEMENTS BY Z ZEGNA

Z ZEGNA defines contemporary men with their new SS 2015 Ad Campaign.The dynamism of the clothes is reflected in technological fabrics and sports shapes.The first in the ‘Be Your Own Style 24:7′ clip series from Ermenegildo Zegna’s diffusion line showcases its unique mix of sportswear and outerwear, styling its new Soft Shell Jacket over an anti-crease, lightweight suit, designed to stretch and move with the wearer.Filmed in Milan and directed Jacob Sutton, each clip aims to capture the essence of the archetypal Z Zegna fan – “a man who while is impeccably stylish, expects nothing less than around-the-clock performance and functionality from his wardrobe”, according to a statement (Fashion Beans, 2015). https://youtu.be/PTNq7wgI0O4