THE CLEVER APPROACH OF BALMAIN

Balmain, the haute couture fashion house is presenting a their collection for the SS 2015. We like their modern approach to textiles and clever cuts. With the feature of the powerful mediatic model Kendall Jenner; they are approaching to a new audience.From the strong and sexy images of my childhood—famous ‘90s supermodels, “Miss Jackson, if you’re nasty,” Madonna in her “Erotica” moment—to that night’s often-re-posted photo, it’s easy to see that my generation's popular culture has been dominated by one long, uninterrupted line of beautiful, confident women, proud of their bodies and unafraid to explore sensuality and transparency.You have to admire the way so many of these stars manage to turn the tables on censorship. They can’t be banned. We search for unbleeped videos, hashtag to free closed Instagram accounts and google photos unmarred by thick black bands. Their creations and public images celebrate today’s refreshingly honest and upbeat sexuality—and they have been a major inspiration for this collection, pushing me channel their spirit into fluid transparent layers, surprising exposures of skin and unexpected touches of clear plastic. The often bright and optimistic spirit of their pop creations can be seen in this collection’s sharp tailoring, bold colors and unusual graphic mixes(Balmain, 2015).