THE TRUE COLORS OF J BALVIN

J BALVIN is an outstanding artist in the Millennial and other generations. From his humble beginnings, he knew how to give his own sound creating trends. In addition to this, he manages a unique aesthetic in his concerts which mixes colors, children's animation, and psychedelia. GUESS has known how to take advantage of this to create a collection with the artist which is unlike anything previously presented.GUESS has teamed up J Balvin for the launch of a collaborative capsule for men, women, and kids, dubbed “Colores”.Inspired and named after his latest album, titled Colores, the collection incorporates red, yellow, green, blue, and purple tones.Pieces for women include cropped hooded sweatshirts and tops, form-fitting bodysuits, joggers, matching two-piece tracksuits, as well as a cropped denim jacket and a cut-off denim short set. The men’s collection consists of 50 pieces, mirroring the women’s offering with tie-dye, stripes, and color blocking prints across t-shirts, sweatshirts, and joggers.Key points in the men’s collection include the Colombia and prism prints offered in a button-up shirt, nylon shorts, and jacket topped off with a bucket hat. The Colombia print is inspired by the country in which the campaign was shot, while the prism print is a blend of the 5 colors the collection is designed around.